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Personal Determinants Among Organic Food Purchasers: A Case Study in Malaysia |
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| รหัสดีโอไอ | |
| Title | Personal Determinants Among Organic Food Purchasers: A Case Study in Malaysia |
| Creator | Sia Bee Chuan |
| Contributor | Lit Cheng, Tai, Wai Mun, Yeong, Malathi, N. |
| Publisher | คณะบริหารธุรกิจ เศรษฐศาสตร์และการสื่อสาร มหาวิทยาลัยนเรศวร |
| Publication Year | 2561 |
| Keyword | Organic Food, Health Consciousness, Awareness, Food Safety, Taste, Purchasing Behavior, Environmental Concern |
| Abstract | Organic food consumption has increased over the years and is considered to be healthier, better taste, protecting the environment and also provides better food safety as an optionto the consumers. Consumption awareness towards organic produce is believed to lead to higher purchasing behavior. However, to date, there is relatively weak empirical studies to validate the claim. This study aims to investigate the factors that influence organic food consumption among organic food purchasers in Malaysia. The study uses convenience sampling by collecting a sample of 306 respondents. Using SPSS, the results showed that health consciousness, taste and food safety affect the purchasing behavior of the organic food purchasers. Surprisingly, environmental concern and awareness were found to have no impact on organic food purchasing behavior. This study seeks to assist organic food marketer in the development of effective marketing strategies for further increase of organic food consumption. |
| Language | ENG |
| URL Website | http://www.bec.nu.ac.th/becic2018/ |
| Website title | BECIC2018 |
