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Retailing and Marketing in the Digital Economy: Meeting the New Business Challenges |
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| รหัสดีโอไอ | |
| Creator | Jonathan Reynolds |
| Title | Retailing and Marketing in the Digital Economy: Meeting the New Business Challenges |
| Publisher | National Research Council of Thailand |
| Publication Year | 2560 |
| Journal Title | SOCIAL SCIENCE ASIA : Official Journal of National Research Council of Thailand in conjunction with Journal of Asia business, Economics and Communications |
| Journal Vol. | 3 |
| Journal No. | 3 |
| Page no. | 1-12 |
| Keyword | RETAILING, MARKETING,DIGITAL ECONOMY,NEW BUSINESS CHALLENGES |
| ISSN | 2229-2608 |