Factors Influencing Behavioral Intention and Use Behavior of Junior Students to Use Ubiquitous Learning in Chengdu China
รหัสดีโอไอ
Creator Jia Cheng
Title Factors Influencing Behavioral Intention and Use Behavior of Junior Students to Use Ubiquitous Learning in Chengdu China
Publisher Assumption University Press
Publication Year 2567
Journal Title The Scholar: Human Sciences
Journal Vol. 16
Journal No. 3
Page no. 111-121
Keyword Ubiquitous Learning, Perceived Usefulness, Social Influence, Behavioral Intention, Use Behavior
URL Website http://www.assumptionjournal.au.edu/index.php/Scholar/article/view/7645
Website title The Scholar: Human Sciences
ISSN 2586 - 9388
Abstract Purpose: The purpose of this study is to investigate the factors that influence the behavioral intention and behavior of third year college students when using ubiquitous Learning in Chengdu, Sichuan Province. The key variables are understanding u-learning, assimilating u-learning, applying u-learning, perceived usefulness, e-learning motivation, social influence, behavioral intention, and use behavior. Research design, data, and methodology: The researcher employed quantitative techniques and questionnaires to gather data from the designated population. Our sampling approach encompassed purposive, quota, and convenience sampling methods. Prior to questionnaire distribution, we assessed content validity and reliability through pilot tests, utilizing the Item-Objective Congruence Index and Cronbach's Alpha. To scrutinize the data, assess model fit, and validate the causal relationships among variables for hypothesis testing, we conducted Confirmatory Factor Analysis and Structural Equation Modeling. Results: The findings indicate that the conceptual model can explain the behavioral intention and usage behavior. understanding u-learning and applying u-learning significantly influence perceived usefulness. Perceived usefulness, e-learning motivation, social influence significantly influences behavioral intention towards use behavior. Nevertheless, assimilating u-learning has no significant influence on perceived usefulness. Conclusions: The adoption of ubiquitous learning among third-year college students holds the promise of enhancing their educational experience and preparing them for the challenges of the digital age.
graduate school of business and advanced technology management

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