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Communication Strategies Used In A Globalized Society |
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| รหัสดีโอไอ | |
| Creator | Praneet Muangnual |
| Title | Communication Strategies Used In A Globalized Society |
| Contributor | Arunwan Choosungkit, George Smamitra, Suwan Muangnual, Viroj Jedsadadilok |
| Publisher | DR.KET Institute of Academic Development and Promotion |
| Publication Year | 2568 |
| Journal Title | Modern Academic Development and Promotion Journal |
| Journal Vol. | 3 |
| Journal No. | 2 |
| Page no. | 185-210 |
| Keyword | Communication Strategies, Thai Communication, World Englishes Communication, Artificial Intelligence (AI), Globalized Society |
| URL Website | https://so12.tci-thaijo.org/index.php/MADPIADP/ |
| Website title | https://so12.tci-thaijo.org/index.php/MADPIADP/ |
| ISSN | 2822-1095 |
| Abstract | Communication strategies in a globalized society is an academic article in which the author aims to present 1. Communication thinking in a globalized society by using international languages in the local Thai language that can be understood together. 2. Trends of communication strategies in a globalized society. The author has studied documents, textbooks, theoretical concepts, research, and information about Thai social life. Global society and synthesize information on various issues, including: 1. Communication strategies; 2. The use of Thai language in communication, consisting of (1) listening communication; (2) speaking communication; (3) reading communication; (4) writing communication; 3. The use of English in communication, consisting of:(1) Development of English communication skills; (2) English communication strategies; (3) Using English for communication as a global lingua franca (World Englished: WE);(4) The importance and benefits of World English for communication in a globalized society;(5) Current trends in World English; (6) Problems in using World English in communication; (7) English use in Thailand as World English; 4. The use of artificial intelligence technology in communication, consisting of (1) definition and characteristics of artificial intelligence; (2) current types of AI technology; and 5. Trends in communication strategies in a globalized society. |
