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Innovation and Behavioral Change in the Digital Age |
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| รหัสดีโอไอ | |
| Creator | Riangdow Tavachalee |
| Title | Innovation and Behavioral Change in the Digital Age |
| Contributor | Phusit Pulanram |
| Publisher | DR.KET INSTITUTE OF ACADEMIC DEVELOPMENT AND PROMOTION |
| Publication Year | 2567 |
| Journal Title | Journal of Social Sciences Innovations |
| Journal Vol. | 1 |
| Journal No. | 6 |
| Page no. | 36-45 |
| Keyword | Innovation, Digital Age, Behavior, Opportunities, Challenges |
| URL Website | https://so13.tci-thaijo.org/index.php/jssi/about |
| Website title | https://so13.tci-thaijo.org/index.php/jssi/about |
| ISSN | 3057-0948 |
| Abstract | This article presents a study on the impacts and opportunities in the digital age, focusing on changes in consumer behavior and the development of sustainable technological innovations, which have both positive and negative effects. The study reveals that technology provides convenience and opens up opportunities for the development of new products; however, issues such as technology addiction and the digital skill gap remain prevalent in some populations. Opportunities for developing sustainable innovations and entering global markets are key drivers of future economic and social growth. Understanding these challenges and opportunities will enable effective responses to changes in the digital era. |
