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The structural equation model of factors affecting digital citizenship in Thailand's digital society |
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| รหัสดีโอไอ | |
| Creator | Khajonsak Khanchai |
| Title | The structural equation model of factors affecting digital citizenship in Thailand's digital society |
| Contributor | Chanaphorn Panyakanphon, Pattaraporn Puisuwan |
| Publisher | Faculty of Management Science Nakhon Pathom Rajabhat University. |
| Publication Year | 2568 |
| Journal Title | Journal of Management Science Nakhon Pathom Rajabhat University |
| Journal Vol. | 12 |
| Journal No. | 1 |
| Page no. | 212-232 |
| Keyword | Digital Citizenship, Thai Digital Society, Digital Competence, Digital Intelligence, Media Profession |
| URL Website | https://so03.tci-thaijo.org/index.php/JMSNPRU/issue/view/18024 |
| Website title | https://so03.tci-thaijo.org/index.php/JMSNPRU/index |
| ISSN | 2392-5817 |
| Abstract | This research aimed to 1) develop a linear structural equation model of factors affecting digital citizenship in a digital Thai society and 2) examine structural equation model of factors affecting digital citizenship in a digital Thai society using an assessment as a tool to collect data from 720 undergraduate students. The statistics used for data analysis were descriptive statistics and and structural model analysis using Structural Equation Modeling. The results revealed that 1) the proposed structural model demonstrated a good fit with the empirical data (chi-square = 1,025.47, df = 365, p-value = .000, ??/df = 2.81, NFI = .92, IFI = .94, CFI = .93, RMSEA = .065), and 2) digital competence, digital intelligence, and media profession were significant causal factors influencing digital citizenship at the .01 level. These three variables collectively accounted for 72.1% of the variance in digital citizenship. Additionally, the path analysis indicated that digital competence had the highest direct effect on digital citizenship, followed by digital intelligence and media profession. And no statistically significant indirect effects were observed in the model. These findings underscore the importance of enhancing users digital skills and attributes in fostering responsible and engaged digital citizenship within Thai digital society. |
