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Marketing Strategies and Service Quality affecting to Loyalty of Used Car Tent Business in Suphanburi Province |
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| รหัสดีโอไอ | |
| Creator | Sopana Sawetkochakul |
| Title | Marketing Strategies and Service Quality affecting to Loyalty of Used Car Tent Business in Suphanburi Province |
| Contributor | Chantana Watanakanjana, Parichart Khumruang, Janthima Jaisue, Narin Chumnandoo, Chaipron Tanatawonlap, Pakkamon Phokatirakul, Supanee Injun, Suwat Chimmasangkana |
| Publisher | Faculty of Management Science Nakhon Pathom Rajabhat University. |
| Publication Year | 2565 |
| Journal Title | Journal of Management Science Nakhon Pathom Rajabhat University |
| Journal Vol. | 9 |
| Journal No. | 2 |
| Page no. | 315-327 |
| Keyword | Loyalty, Marketing Strategies and Service Quality |
| URL Website | https://so03.tci-thaijo.org/index.php/JMSNPRU/issue/view/17379 |
| Website title | https://so03.tci-thaijo.org/index.php/JMSNPRU/index |
| ISSN | 2392-5817 |
| Abstract | This research of study aimed to investigate influence of marketing strategies and service quality affecting to loyalty of used car tent business in Suphanburiprovince. Research collected data of 300 samples with conveniences sampling. Research instrument consisted of questionnaire to be approved by content analysis. The statistics analysis consisted of percentage, mean, standard deviation, and path analysisbyStructural Equation Modeling.Results of study revealed that marketing strategies and service quality affecting to loyalty of used car tent business in Suphanburi province influenced to loyalty of used car tent business in Suphanburiprovince. Coefficient was at 0.66 and 0.56 respectively. It could be written equation power of prediction was 67 percent. |
