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The Structural of Customer Relationship Management of Electrical Appliance Business in Bangkok and Perimeter |
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| รหัสดีโอไอ | |
| Creator | Chouchai Joungchaichana |
| Title | The Structural of Customer Relationship Management of Electrical Appliance Business in Bangkok and Perimeter |
| Publisher | Faculty of Management Science Nakhon Pathom Rajabhat University. |
| Publication Year | 2565 |
| Journal Title | Journal of Management Science Nakhon Pathom Rajabhat University |
| Journal Vol. | 9 |
| Journal No. | 2 |
| Page no. | 47-62 |
| Keyword | Relationship, Service quality, Performance |
| URL Website | https://so03.tci-thaijo.org/index.php/JMSNPRU/issue/view/17363 |
| Website title | https://so03.tci-thaijo.org/index.php/JMSNPRU/index |
| ISSN | 2392-5817 |
| Abstract | The objectives of this research were: (1 ) the factors influencing the operation of the electrical appliance business in the Bangkok Metropolitan Region. (2) the relationship of causal factors influencing the operation of the electrical appliance business in the Bangkok Metropolitan Region. and (3 ) the develop relationship model of causal factors affecting the electrical appliance business operation in the Bangkok Metropolitan Region. This research was a mixed methodology as quantitative research and qualitative that the researcher to determine the population for this study by executives of the electrical appliance business in Bangkok Metropolitan Region, 400people. The researcher used multi-stage Sampling method. The researcher analyzed the data by using the structural equation model analysis the structural equation modeling: SEM Major Findings: (1 ) Service quality, communication, conflict management it has a positive direct influence on the quality of the relationship. The performance electrical appliance business positive service quality, communication, conflict management which is consistent Index of the relationship of causal factors affecting the electrical appliance business operation in the Bangkok Metropolitan Region. The model is consistent with empirical data, six indexes that pass the acceptance criteria is the index 2 /df = 1 . 2 0 5, CFI = 1 . 0 0 0, GFI = 0 . 9 7 0, AGFI= 0 . 9 6 0, RMSEA = 0 . 0 1 9and SRMR = 0 . 0 2 1The structural equation model is appropriate and harmonious with the data changes model 2 = 3 0 4 . 8 2, df-160, P-value = 0.000, CFI = 0.990, GFI = 0.950, AGFI = 0.930, RMSEA = 0.040and SRMR= 0.029. (2) In order for the electrical appliance business operators to have a better relationship entrepreneurs must take the service quality factor that consists of 6parts: customer response assuring customers efficiency privacy and Compliance is used in business administration further. |
