Social Media : Form Knowledge to Knowing, Reflective Expertise into Standard Operating Procedure
รหัสดีโอไอ
Creator Suphaphon Sorasittirat
Title Social Media : Form Knowledge to Knowing, Reflective Expertise into Standard Operating Procedure
Contributor Onjaree Natakuatoong, Theeravadee Thangkabutra
Publisher Klungnana Vitthaya Press
Publication Year 2560
Journal Title Journal of Information Science
Journal Vol. 35
Journal No. 3
Page no. 56-87
Keyword Social Media, Knowledge Management, Expertise
URL Website https://www.tci-thaijo.org/index.php/jiskku/index
Website title Journal of Information Science
ISSN 22288457
Abstract The purpose of this research aims to developknowledge management modelsfor networked communities of professionals using social media to enhance expertise competency of civil officers. This research was divided into 2 phases: (1)Social Media Behavior Survey, sampling 385 civil officers, using multi-stage samplingand collecting data by questionnaire, and analyzing data by frequency, and percentage.(2) Constructing the model, validated by 5 experts, using purposive sampling, andcollecting data by open-end questionnaire,then the findings were used to improveas draw to concept model.Results show that(1) there will alsosocial media behavior of civil officerstend to be Time: civil officers' experiences in social media more than 4 years,visit social media less than 10 times per day, average time spent on social mediais 30 minutes -1 hour, and 8.01 p.m.-0.00 a.m. is period of the most time spent onsocial media.Place & Device, popular place and device using social media arehome and smartphone, popular social media is Line. And Reason & Usage, civilofficers writing on social media 1-2 times per month, and mostly use alphabet forcommunication and chatting in chatroom, and reason for using social media iscontains new and modern knowledge and (2) The result of the model consisted oftwo main partsthe component of model: personnel, processes, technologies,networks, and professionalscommunity culture, the steps of model: orientation,workshop, KM Manually, KM One-to-Many, KM Dyad, KM Group and KMEvaluation.
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