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Development of Digital Media Utilizing Community Identity to Promote Cultural Tourism in Ban Chok Community, Surin Province |
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| รหัสดีโอไอ | |
| Creator | Apichit Thongthae |
| Title | Development of Digital Media Utilizing Community Identity to Promote Cultural Tourism in Ban Chok Community, Surin Province |
| Contributor | Thitinan Thongnam, Nawuttagorn Potisarn, Patiwat Yasaka, Winit Yuenying, Jugkrich Jairassamee |
| Publisher | Department of Computer Education, Faculty of Science and Technology, Surindra Rajabhat University |
| Publication Year | 2568 |
| Journal Title | Journal of Computer and Creative Technology |
| Journal Vol. | 3 |
| Journal No. | 2 |
| Page no. | 185-200 |
| Keyword | Digital Media, Line Sticker, Motion Graphic, Cultural Tourism, Community Identity |
| URL Website | https://so13.tci-thaijo.org/index.php/jcct |
| Website title | Journal of Computer and Creative Technology |
| ISSN | ISSN 2985-1580 (Print);ISSN 2985-1599 (Online) |
| Abstract | This research aims to develop digital media using community identity as a foundation to promote cultural tourism in Ban Chok, Khwao Sinarin District, Surin Province, and to study the satisfaction of Ban Chok community enterprise group members with the digital media. The sample group for this research consisted of 30 members of the Ban Chok community enterprise group. The research tools included a questionnaire on the demand for digital media, digital media developed based on community identity to promote cultural tourism in Ban Chok, Khwao Sinarin District, a media quality assessment form, and a satisfaction evaluation form for digital media. The statistics used in the study were mean, percentage, and standard deviation. The research results showed that the digital media developed included Line stickers with static images and motion graphics. These media represented the history of the community, the traditional silverware craftsmanship of Ban Chok, knowledge transfer in silver-making, the local silver handicraft group, and the community's way of life, which included traditional clothing, culture, unique customs, local food, and live folk music performances. The digital media, including line stickers and motion graphics, were accessible via QR codes printed on designed posters. The media quality assessment revealed a good level (average score of 4.43), and the satisfaction evaluation from the sample group indicated the highest level of satisfaction (average score of 4.71). In summary, digital media can be used effectively for communication, expressing emotions and feelings through LINE stickers, as well as promoting Ban Chok's cultural tourism through motion graphics. |
