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IMPACTS OF SOCIAL MEDIA'S REPUTATION, SECURITY, PRIVACY AND INFORMATION QUALITY ON THAI YOUNG ADULTS' PURCHASE INTENTION TOWARDS FACEBOOK COMMERCE |
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| รหัสดีโอไอ | |
| Creator | Anny Mardjo |
| Title | IMPACTS OF SOCIAL MEDIA'S REPUTATION, SECURITY, PRIVACY AND INFORMATION QUALITY ON THAI YOUNG ADULTS' PURCHASE INTENTION TOWARDS FACEBOOK COMMERCE |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2562 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 11 |
| Journal No. | 2 |
| Page no. | 167-188 |
| Keyword | reputation, security, privacy, information quality, Facebook, social commerce |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | The competitiveness in online business and the popularity of social media are motivating the usage of social media as a commerce platform. But, unlike electronic commerce website, online marketers are unable to alter the designs and features of the social media. They depend on the provided features to encourage purchase intention. Prior researches regarding these features in social commerce are limited, and, therefore, they are notable aspects which must be explored in-depth. This research focused on the influences these features (reputation, information quality, privacy protection, and security) have on purchase intention using Facebook for online transactions. Data from 455 users who had purchased products through Facebook were analyzed using Partial Least Squares Structural Equation Modelling. The results revealed the significant influences exerted by reputation, information quality, and perceived security protection on purchase intention through performance expectancy and trust in social media. Both reputation and information quality have positive correlations with performance expectancy and trust. Perceived security protection has significant effect on trust. Perceived privacy protection has its effect on perceived risk. However, since perceived risk doesn't have any influence on purchase intention, perceived privacy protection is an unimportant feature for purchase intention. Finally, managerial implications and future studies are discussed. |
