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ROLE OF SOCIAL MESSAGING IN THE ORGANIZATIONAL CONTEXT |
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| รหัสดีโอไอ | |
| Creator | Chanin Yoopetch |
| Title | ROLE OF SOCIAL MESSAGING IN THE ORGANIZATIONAL CONTEXT |
| Contributor | Kaewta Muangasame |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2562 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 11 |
| Journal No. | 2 |
| Page no. | 25-39 |
| Keyword | social messaging, communication, organizational and personal benefits |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | The adoption of social messaging applications, such as WhatsApp and LINE, has become the new approach for exchanging information in various contexts. In addition, social or instant messaging through mobile applications has become one of the most frequently used methods for communication for various organizations. An increasing number of users have adopted social messaging for work-related and leisure communication purposes owing to its low costs, fast delivery, and individual- and group-messaging benefits. The objective of this study is to explore the organizational (e.g., work flow) and personal (e.g., fun and entertaining) benefits of social messaging as a communication tool as well as its negative effects (e.g., misunderstandings and unclear messages). The scope of the study is the working environments of 4-star hotels. Semi-structured interviews are used for data collection, and content analysis is conducted to analyze the data. Results, discussions, limitations, and directions for further research are also provided. |
