|
MOBILE PAYMENT SERVICES ADOPTION: AN EMPIRICAL INVESTIGATION OF THE EFFECTS OF CUSTOMER PERCEIVED VALUE AND CUSTOMER SATISFACTION ON ADOPTION INTENTION |
|---|---|
| รหัสดีโอไอ | |
| Creator | Xiaohong Yang |
| Title | MOBILE PAYMENT SERVICES ADOPTION: AN EMPIRICAL INVESTIGATION OF THE EFFECTS OF CUSTOMER PERCEIVED VALUE AND CUSTOMER SATISFACTION ON ADOPTION INTENTION |
| Contributor | Nattapan Buavaraporn, Prattana Punnakitikashem |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2561 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 10 |
| Journal No. | 3 |
| Page no. | 151-166 |
| Keyword | Customer perceived value, customer satisfaction, behavioral intention, mobile payment, China |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | Considering the way for enhancing intention to adopt new products and services in the highly competitive market, customer perceived value and customer satisfaction are two imperative factors in the marketing context. This paper therefore aims primarily at investigating the relationships among customer perceived value, customer satisfaction and behavioral intention in adopting mobile payment service in new developing country, particularly in China. Questionnaire survey method was employed and distributed to respondents who have had experience using mobile payment service such Questionnaire Star, QQ, Alipay and Wechat payment websites. 376 valid questionnaires from mobile users in China were collected from Shanghai, Hangzhou and Guangzhou. Descriptive analysis and Structure Equation Model (SEM) were adopted to investigate the relationships of all variables in the research conceptual model. The results indicate that customer perceived value has a direct effect towards customer satisfaction, and indirect effect on intention through customer satisfaction in the mobile payment services of China. |
