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MEASURING SATISFACTION AND KNOWLEDGE OF VISITORS' CULTURAL TOURISM SITES |
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| รหัสดีโอไอ | |
| Creator | Ka Tat Nixon Chen |
| Title | MEASURING SATISFACTION AND KNOWLEDGE OF VISITORS' CULTURAL TOURISM SITES |
| Contributor | Roberto B. Gozzoli, Suwadee Talawanich |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2561 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 10 |
| Journal No. | 3 |
| Page no. | 37-52 |
| Keyword | Phra Pathom Chedi, Thailand, interpretation, knowledge, satisfaction |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | The purpose of this research is to explore the visitor's knowledge and satisfaction in the area of cultural tourism in Thailand. The main area of the study is one of the most important heritage sites of Thailand, Phra Pathom Chedi in Nakhon Pathom province. The quantitative research with questionnaires was applied to collect the data and provide the research findings. The analyses included descriptive statistics and multiple regression. The research identified the wide gap among the visitors. Landscape, atmosphere and information about the sites had positive influence on the overall satisfaction of cultural tourism. Discussions and directions for further research were also provided. |
