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Antecedents of e-commerce adoption in Thai SMEs |
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| รหัสดีโอไอ | |
| Creator | Laddawan Lekmat |
| Title | Antecedents of e-commerce adoption in Thai SMEs |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2561 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 10 |
| Journal No. | 2 |
| Page no. | 219-244 |
| Keyword | E-commerce adoption, Firm performance, SMEs, Developing countries |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | E-commerce (EC) is viewed as a new strategy to survive and stay competitive in the highly changeable business environment. In this paper, the model of EC antecedents and effects is examined in nine Thai managers within the targeted firms operating in a variety of industries. Results indicate that the adoption of EC is contingent upon organizational, environmental, and technological elements, which in turn affects company performance. The modes of EC operations include brand awareness, cost saving, business transaction and information providing, customer relationship, and process improvement. Different EC applications has been adopted, comprising e-mail, E-SCM, social media platforms, website and CRM. The implications of the findings in relation to EC theory and practice are discussed. This paper provides useful insights into the viewpoints of EC adoption in Thai SME context, which practitioners in similar settings may find useful. |
