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SEARCHING THE REASONS FOR DECREASING CINEMA HALL BUSINESS IN BANGLADESH WITH SPECIAL REFERENCES TO SYLHET CITY: A STUDY ON AUDIENCES' VIEWPOINTS |
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| รหัสดีโอไอ | |
| Creator | Abdul Latif |
| Title | SEARCHING THE REASONS FOR DECREASING CINEMA HALL BUSINESS IN BANGLADESH WITH SPECIAL REFERENCES TO SYLHET CITY: A STUDY ON AUDIENCES' VIEWPOINTS |
| Contributor | Mohsin Hossain, Nipa Ghosh, Abul Hasan |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2558 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 7 |
| Journal No. | 1 |
| Page no. | 5-18 |
| Keyword | Cinema, Hollywood or Bollywood, Cinema Hall Business |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | The paper attempts to find out the decreasing trends of cinema hall business and ways to revival of that business in the golden age of 1980s in the viewpoints of the cinema loving cent percent respondents of Sylhet city. In searching the reasons of failing cinema hall business, the attraction to core product (Cinema) of audience and to the alternative ways of getting the products is also discussed. One hundred ninety nine respondents from different professions in different age categories were surveyed thorough a well constructed structured questionnaire including 12 vital questions to them as an audience. The responses were processed through Microsoft Excel 07 and SPSS 19 to get the output in simple statistical tool: cross tabulation. The outputs were analyzed objectively with the researchers' analysis on different matters. It is found that failure of making better movies with all required elements competitively with Hollywood and Bollywood is the main cause of deterioration cinema and cinema hall business in the country. Failure in releasing expected cinema in expected environment in (is) identified as the main reasons of decaying cinema hall business. So (,) to bring back the audiences to the cinema halls, Cinemas should be produced in expected quantity and quality and its forward linkage industry the Cinema halls should be reconstructed with modern technology and competitively modern environments. |
