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THE STUDY OF FRONT-LINE EMPLOYEE MOTIVATION IN RETAILING BUSINESS: EMPIRICAL EVIDENCE FROM DEPARTMENT STORES IN BANGKOK |
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| รหัสดีโอไอ | |
| Creator | Guidan Mo |
| Title | THE STUDY OF FRONT-LINE EMPLOYEE MOTIVATION IN RETAILING BUSINESS: EMPIRICAL EVIDENCE FROM DEPARTMENT STORES IN BANGKOK |
| Contributor | Nattapan Buavaraporn |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2557 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 6 |
| Journal No. | 1 |
| Page no. | 117-138 |
| Keyword | employee motivation, front-line employee, department stores, retailing business, pay satisfaction, job satisfaction, organization commitment, Bangkok |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | Purpose - The purpose of this study is to investigate the four relationships between the four factors, which are employees' achievement motivation, pay satisfaction, job satisfaction and organization commitment in the front-line employees who work in department stores of retailing business in Bangkok, Thailand.Design/methodology/approach - The theoretical framework of this study is designed with the aim of stipulating the four research hypotheses. The questionnaire is distributed to 384 samples of the front-line employees who work in department stores in Bangkok. The analysis results were based on descriptive statistics, means, factor analysis, correlation analysis and regression analysis to analyze the data to test four hypotheses identified.Findings - The findings indicate that pay satisfaction has a positive relation to employees'achievement motivation, employees' achievement motivation also has a positive relation to job satisfaction. In addition, pay satisfaction and job satisfaction also have a positive relation to organization commitment.Research Implications - The findings provide some guidelines to retailers that they need to improve organization commitment to reduce the employees' turnover rate in the retailing business. They need to improve employees' achievement motivation, pay satisfaction and job satisfaction to increase employees' service quality and create more profit for business. The results of this study provide some information for the researcher to study in these four factors in the future.Research Limitations - this research is limited to explore the front-line employees who work in department stores in Bangkok, so the results does not reflect the whole retailing business in Thailand and the results does not represent the others fields. |
