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THE FACTORS EFFECTING CHINESE TOURIST REVISIT THAILAND DESTINATION |
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| รหัสดีโอไอ | |
| Creator | Zhang xiaoli |
| Title | THE FACTORS EFFECTING CHINESE TOURIST REVISIT THAILAND DESTINATION |
| Contributor | Suthawan Chirapanda |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2556 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 5 |
| Journal No. | 2 |
| Page no. | 7-18 |
| Keyword | Perception of destination, Destination image, Destination satisfaction, Destination revisit intention |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | Tourism plays an important role in the Thailand's economy, in the recent years. China becomes a big potential market in the all tourism country. The purpose of the study is to find the factors perception of a destination, destination image and satisfaction effect Chinese tourists revisit to Thailand. The data was collected from 400 Chinese tourists who had traveled to Thailand. The analysis of quantitative data was applied using the t-test, one-way ANOVA) and multiple linear regression. The findings showed the perception of destination and destination image has the positive effect on destination satisfaction, and the destination satisfaction have positive effect on satisfaction. The result of this study would help to tour agency and the Thailand tourism organization to develop the tourism market and tourism product. |
