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A Study on Behavioral Intention and Use Behavior Toward Mobile Payment Among University Students in Nanning;China |
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| รหัสดีโอไอ | |
| Creator | Zehua Tang |
| Title | 1. A Study on Behavioral Intention and Use Behavior Toward Mobile Payment Among University Students in Nanning 2. China |
| Publisher | Assumption University Press |
| Publication Year | 2568 |
| Journal Title | Journal of Interdisciplinary Research |
| Journal Vol. | 10 |
| Journal No. | 1 |
| Page no. | 132-143 |
| Keyword | Mobile Payments, Perceived Usefulness Behavioral Intention, Use Behavior, Higher Education |
| URL Website | https://assumptionjournal.au.edu/index.php/eJIR/article/view/9058 |
| Website title | JIR |
| ISSN | 2408-1906 |
| Abstract | Purpose: The study examines key factors influencing behavioral intention and actual use of mobile payment services among university students in Nanning; China. The proposed framework explores the relationships among Social Influence (SI); Effort Expectancy (EE); Trust (TS); Perceived Usefulness (PU); Perceived Risk (PR); Habit (HB); Behavioral Intention (BI); and Use Behavior (UB). Research design; data and methodology: The researcher conducted a questionnaire survey among 500 university students in Nanning; China. Participants were purposefully selected from four main colleges of Guangxi University; following stratified random sampling guidelines. Data were collected online using a convenience sampling approach. For analysis; CFA and SEM were applied to evaluate model fit; reliability; and structural validity. Results: The findings indicate that social influence; effort expectancy; trust; perceived usefulness; perceived risk; and habit significantly affect behavioral intention. Behavioral intention; in turn; strongly influences use behavior. Among these factors; perceived usefulness had the greatest impact on behavioral intention; followed by trust and social influence. Conclusions: The statistical results supported all seven research hypotheses; confirming that the study successfully met its objectives. To enhance mobile payment adoption; policymakers and service providers should prioritize key influencing factors and implement effective optimization strategies. |
