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The Study of Customer Behavior Satisfaction and Loyalty of Community Mall in Bangkok and Suburban Area |
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| รหัสดีโอไอ | |
| Title | The Study of Customer Behavior Satisfaction and Loyalty of Community Mall in Bangkok and Suburban Area |
| Creator | Lasorn, Yuda |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2555 |
| Keyword | Consumer behavior, Consumer satisfaction, Customer loyalty |
| Abstract | This research study was to investigate the customer satisfaction and loyalty of community malls in Bangkok and suburban areas. This aim is supported by the following objectives: 1) to study the relation of image, experiential marketing and service quality on customer satisfaction on community malls. 2) to study the relation of customer satisfaction on customer loyalty in community mall. This study surveyed the community mall’s customer that use community mall services in Bangkok and suburban areas. The number of returned questionnaires was 400 and the data was analyzed by frequency, percentage, mean method, Simple regression and Multiple regression. The result of the preliminary study indicated that image, experiential marketing and service quality influenced customer satisfaction on community malls. Moreover, The community mall’s customer concern about service quality at the most which indicated by R-square value is 50.4% but they concern about experiential marketing at least which indicated by R-square 40.1%. |
| URL Website | https://scholar.utcc.ac.th |
| Website title | UTCC Scholar |
