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Developing a Pluralistic Model for Marketing-led Crisis Recovery of Tourist Destinations: A Case Study of Phuket Thailand |
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| รหัสดีโอไอ | |
| Creator | Chidchanok Anantamongkolkul |
| Title | Developing a Pluralistic Model for Marketing-led Crisis Recovery of Tourist Destinations: A Case Study of Phuket Thailand |
| Contributor | Umaporn Somkai, Kenneth Butcher, Saree Boonrat |
| Publisher | Research Administration Division |
| Publication Year | 2568 |
| Journal Title | Thammasat Review |
| Journal Vol. | 28 |
| Journal No. | 1 |
| Page no. | 366-393 |
| Keyword | Crisis management, Recovery strategies, Travel behaviour, Push/pull motives, Mixed method |
| URL Website | https://sc01.tci-thaijo.org/index.php/tureview/article/view/241118 |
| Website title | ThaiJo2 |
| ISSN | 2630-0303 |
