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Understanding the Drive of Chinese Players Continuous Intention and Loyalty Towards Online Games in Whhan China |
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Creator | Yisi Wang |
Title | Understanding the Drive of Chinese Players Continuous Intention and Loyalty Towards Online Games in Whhan China |
Publisher | Assumption University Press |
Publication Year | 2567 |
Journal Title | The Scholar: Human Sciences |
Journal Vol. | 16 |
Journal No. | 3 |
Page no. | 216-227 |
Keyword | Online Games, Enjoyment, Loyalty, Flow, Continuous Intention |
URL Website | http://www.assumptionjournal.au.edu/index.php/Scholar/article/view/7682 |
Website title | The Scholar: Human Sciences |
ISSN | 2586 - 9388 |