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The Influence Of Perceived Product Value, Satisfaction, Sales Promotion, And Service Value Orientation On Repurchase Intention Among Food Delivery Users Via Grab Food And Line Man Applications In Mueang District, Roi Et Province |
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| รหัสดีโอไอ | |
| Creator | Arnan Somsap |
| Title | The Influence Of Perceived Product Value, Satisfaction, Sales Promotion, And Service Value Orientation On Repurchase Intention Among Food Delivery Users Via Grab Food And Line Man Applications In Mueang District, Roi Et Province |
| Contributor | Pongsiri Kamkankaew, Phithagorn Thanitbenjasith |
| Publisher | DR.KET Institute of Academic Development and Promotion |
| Publication Year | 2568 |
| Journal Title | Modern Academic Development and Promotion Journal |
| Journal Vol. | 3 |
| Journal No. | 2 |
| Page no. | 1221-1247 |
| Keyword | Perceived Product Value, Satisfaction, Sales Promotion, Repurchase Intention, Food Delivery |
| URL Website | https://so12.tci-thaijo.org/index.php/MADPIADP/ |
| Website title | https://so12.tci-thaijo.org/index.php/MADPIADP/ |
| ISSN | 2822-1095 |
| Abstract | This research article aimed to examine the influence of perceived product value, customer satisfaction, sales promotion, and service-related values on the repurchase intention of users in Mueang District, Roi Et Province. This quantitative research employed an online questionnaire as the data collection tool, targeting 400 users of food delivery services through the Grab Food and LINE Man applications in Mueang District, Roi Et Province. The questionnaire’s reliability was verified using Cronbach’s alpha, with coefficients ranging from 0.851 to 0.855. Data analysis was conducted using multiple regression analysis to test the study’s hypotheses regarding the influence of the independent variables on repurchase intention. The results indicated that perceived product value, customer satisfaction, sales promotion, and service-related values all had a statistically significant positive influence (p < 0.05) on repurchase intention. Among these, customer satisfaction had the highest standardized regression coefficient (β = 0.470), followed by service-related values (β = 0.178), sales promotion (β = 0.160), and perceived product value (β = 0.159). The coefficient of determination (R²) was 0.866, suggesting that the model could explain 86.60% of the variance in repurchase intention. |
