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The Impact of AI Application on Customers and Employees in Auto-Detailing Business |
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| รหัสดีโอไอ | |
| Creator | Phitsinee Soonthornson |
| Title | The Impact of AI Application on Customers and Employees in Auto-Detailing Business |
| Contributor | Preeyanuch Apibunyopas |
| Publisher | Faculty of Management Science Nakhon Pathom Rajabhat University. |
| Publication Year | 2568 |
| Journal Title | Journal of Management Science Nakhon Pathom Rajabhat University |
| Journal Vol. | 12 |
| Journal No. | 1 |
| Page no. | 10-22 |
| Keyword | Auto-detailing, Artificial Intelligence (AI), Customer satisfaction, Employee efficiency |
| URL Website | https://so03.tci-thaijo.org/index.php/JMSNPRU/issue/view/18024 |
| Website title | https://so03.tci-thaijo.org/index.php/JMSNPRU/index |
| ISSN | 2392-5817 |
| Abstract | The objective of this research is to explore the impact of technology acceptance on both customer satisfaction and employee efficiency in the auto-detailing business, using Wisdom Car Detailing, a car detailing service located in Bangkok, as a case study. By using a mixed-method approach, quantitative data were collected through structured questionnaires and analyzed using multiple regression analysis, and qualitative data were collected from interviews with their employees.rnTechnology acceptance has a strong positive correlation with customer satisfaction and employee efficiency. Post-AI integration, 85% of customers have agreed that their experiences have improved, and further studies have suggested that success in training employees and organizational innovativeness can enhance service quality and overall organizational performance. |
