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Improving the Efficiency and Effectiveness of the Media Literacy instructional media: Case study Faculty of Management Science Nakhon Pathom Rajabhat |
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| รหัสดีโอไอ | |
| Creator | Marisa Sujittavanich |
| Title | Improving the Efficiency and Effectiveness of the Media Literacy instructional media: Case study Faculty of Management Science Nakhon Pathom Rajabhat |
| Contributor | Wallapa Wichayawong |
| Publisher | Faculty of Management Science Nakhon Pathom Rajabhat University. |
| Publication Year | 2567 |
| Journal Title | Journal of Management Science Nakhon Pathom Rajabhat University |
| Journal Vol. | 11 |
| Journal No. | 2 |
| Page no. | 266-277 |
| Keyword | Efficiency, Teaching Media, Media Literacy |
| URL Website | https://so03.tci-thaijo.org/index.php/JMSNPRU/issue/view/17878 |
| Website title | https://so03.tci-thaijo.org/index.php/JMSNPRU/index |
| ISSN | 2392-5817 |
| Abstract | The objectives of this research are: 1. Study the efficiency level of media literacy teaching media 2. Study recommendations for the development of media literacy teaching kits. The population of the research was 104 students in the field of Communication Arts and International Business, second semester of the academic year 2023. This research was a quantitative research. The tools used were tests. The statistics used for data analysis were percentage, mean, and standard deviation. Data from open-ended questions were analyzed using content analysis. The research results found that 1) The efficiency level of media literacy teaching media was at a high level overall. When considering each aspect, all aspects were equally at a high level of efficiency, such as media value/quality assessment (X=4.20), media access skills (X=4.16), media impact understanding (X=4.16), media utilization (X=4.16), media analysis (X=4.04), and media content interpretation (X=3.79). 2) Recommendations for the development of media literacy teaching kits were as follows: 1.Images should be used. and use a clearer voice 2. The media should be presented in more detail 3. Good media should be introduced 4. Media should be categorized 5. Media should be presented for a longer period of time and 6. There should be more channels for teaching different languages. |
