Users's Behavior In Accessing and Using Key Words to Retrive Business and Economic Information
รหัสดีโอไอ
Creator Napassakorn Kruaysawat
Title Users's Behavior In Accessing and Using Key Words to Retrive Business and Economic Information
Contributor Lampang Manmart, Malee Kabmala
Publisher Klungnana Vitthaya Press
Publication Year 2561
Journal Title Journal of Information Science
Journal Vol. 36
Journal No. 1
Page no. 69-108
Keyword Information Retrieval, Information Access, Administration and Economics Knowledge
URL Website https://www.tci-thaijo.org/index.php/jiskku/index
Website title Journal of Information Science
ISSN 22288457
Abstract This study explores the users' behavior in accessing and using key words to retrieve business and economic information using 2 study approaches: (1) critical incident technique for examining a study sample of 86 faculty members, graduate and undergraduate students of Khon Kaen and Mahasarakham Universities, (2) search log analysis for collecting key words created and used by the users via the universities' OPAC. The study findings indicate that the faculty members mainly conduct database searches for their lesson planning and researching, and the students perform their searches for their learning and writing term papers. All users are found to use Internet and the libraries using key words for accessing the information since the Internet is convenient and easy to use and it provides a variety of information. In addition the key words devised by users considerably vary and hardly correspond with the library subject headings since the creation of key terms are based on each user's experiences and needs.
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