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Content Analysis on Facebook Advertising: A Case Study of Daily Product Fanpage in Thailand |
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| รหัสดีโอไอ | |
| Creator | Supparanun Kanchanakul and Ekarat Rattakan |
| Title | Content Analysis on Facebook Advertising: A Case Study of Daily Product Fanpage in Thailand |
| Publisher | MSMIS Thammasat University |
| Publication Year | 2565 |
| Journal Title | Journal of information systems in Business JISB |
| Journal Vol. | 8 |
| Journal No. | 3 |
| Page no. | 31 |
| Keyword | Content analysis, Facebook advertising, Dimensionality reduction, Random forest regression |
| URL Website | http://www.jisb.tbs.tu.ac.th |
| ISSN | 2465-4264 |
| Abstract | This study aimed to analyze the content presented on Facebook advertising to analyze the factors affecting the effectiveness of advertising, and consider the issues of factors that affect advertising efficiency in two topics: (1) Advertising Setting that includes Target Audience, Ad Bid, Ad Budget, Ad Placement, Ad Objective, and (2) Content Advertising that includes Type of Information, Caption, Image. |
