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A Study of Intention to Repurchase Items in Massive Multiplayer Online Role-Playing Games |
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รหัสดีโอไอ | |
Creator | Warunchaya Singtongwan |
Title | A Study of Intention to Repurchase Items in Massive Multiplayer Online Role-Playing Games |
Publisher | MSMIS Thammasat University |
Publication Year | 2562 |
Journal Title | Journal of information systems in Business JISB |
Journal Vol. | 5 |
Journal No. | 3 |
Page no. | 20 |
Keyword | Repurchase intention, Items, Online game, Massive multiplayer online role-playing game |
URL Website | http://www.jisb.tbs.tu.ac.th |
ISSN | 2465-4264 |
Abstract | The purpose of this study is to explore factors affecting players' intention to repurchase items in Massive multiplayer online role-playing game (MMORPG). |