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ผู้สร้างสรรค์เนื้อหาบนโลกออนไลน์:พัฒนาการและกลยุทธ์การสร้างสรรค์เนื้อหา |
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| รหัสดีโอไอ | |
| Creator | ดุษฎี นิลดำ |
| Title | ผู้สร้างสรรค์เนื้อหาบนโลกออนไลน์:พัฒนาการและกลยุทธ์การสร้างสรรค์เนื้อหา |
| Contributor | สุพิชฌา วัฒนะ |
| Publisher | Faculty of Communication arts, Rambhai Barni Rajatbhat University |
| Publication Year | 2565 |
| Journal Title | Interdisciplinary social sciences and communication Journal |
| Journal Vol. | 5 |
| Journal No. | 3 |
| Page no. | 21-30 |
| Keyword | Content Creator, Content Strategy, Influencer |
| URL Website | https://so02.tci-thaijo.org/index.php/ISSC/index |
| Website title | https://so02.tci-thaijo.org/index.php/ISSC/index |
| ISSN | ISSN 2630-0478 |
| Abstract | This article aims to understand 1. a development of Content Creator and 2. Strategy of Content Marketing. Using interviews with 3 reputable Content Creators. Results show Content Creator due to the development of the concept of Content Marketing and the growth of social media with role to communicate brand and drive consumer behavior. Content strategy is unique that conveys their personality and lifestyle. Content Creator, who have the largest followings that trust their recommendations will eventually become an Influencer. |
