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การศึกษาการปรับปรุงคุณภาพบริการในสถานการณ์ โควิด-19 ของโรงแรมระดับสี่ดาวเขตลาดกระบัง กรุงเทพมหานคร |
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| รหัสดีโอไอ | |
| Creator | ณพร เจียมโฆสิต |
| Title | การศึกษาการปรับปรุงคุณภาพบริการในสถานการณ์ โควิด-19 ของโรงแรมระดับสี่ดาวเขตลาดกระบัง กรุงเทพมหานคร |
| Contributor | กัลยรัตน์ เจียมโฆสิต |
| Publisher | คณะนิเทศศาสตร์ มหาวิทยาลัยราชภัฏรำไพพรรณี |
| Publication Year | 2565 |
| Journal Title | วารสารสหวิทยาการสังคมศาสตร์และการสื่อสาร |
| Journal Vol. | 5 |
| Journal No. | 3 |
| Page no. | 162-170 |
| Keyword | Quality of service, COVID-19, Four-star hotels |
| URL Website | https://so02.tci-thaijo.org/index.php/ISSC/issue/view/17257 |
| Website title | https://so02.tci-thaijo.org/index.php/ISSC/issue/view/17257 |
| ISSN | ISSN 2630-0478 |
| Abstract | The objectives of this research were 1) To study the improvement of service quality of physical perception in the situation of COVID-19 from a four-star hotel in Lat Krabang District 2) To study the improvement of service quality of reliability in the situation of COVID-19 from a four-star hotel in Lat Krabang District and 3) To study the improvement of service quality in the situation of COVID-19 from a four-star hotel in Lat Krabang District. Our survey with 400 people from 9 hotel. statistics used in the data analysis composed by percentage, mean, standard deviation. The results showed that the service recipients had a high level of opinion on the improvement of the overall physical perception service quality. It was found that the hotel has prepared a place within the hotel to be ready to deal with and prevent epidemic diseases. It is at a high level. Also, the hotel has provided equipment to prevent the spread of COVID-19. The hotel has set clear preventive measures., respectively. There was a high level of improvement in the overall reliability of service quality. It was found that service workers had prepared and discipline to practice themselves as role models. Next, there are cleaning staff at service points., respectively. and the service recipient had an opinion on improving service quality in terms of overall response at a high level. It was found that the service distance between employees and service recipients was appropriately managed. There is proper preparation of service provision., respectively. |
