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Feasibility Analysis of Fighting Soft Power Investment in Chiang Mai |
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| รหัสดีโอไอ | |
| Creator | Dittachai Chankuna |
| Title | Feasibility Analysis of Fighting Soft Power Investment in Chiang Mai |
| Contributor | Thitipong Sukdee |
| Publisher | Phetchaburi Rajabhat University |
| Publication Year | 2568 |
| Journal Title | Interdisciplinary Research Review (IRR) |
| Journal Vol. | 20 |
| Journal No. | 1 |
| Page no. | 1–10 |
| Keyword | Feasibility Analysis, Strategic Management, Soft Power, Muay Thai, Chiang Mai |
| URL Website | https://ph02.tci-thaijo.org/index.php/jtir |
| Website title | Interdisciplinary Research Review (IRR) |
| ISSN | 2697-536X |
| Abstract | This research was aimed at analyzing the feasibility of Fighting Soft Power (FSP) investment in Chiang Mai. Modern five parts of feasibility perspective were analyzed (product/service, industry/market, organization, finance, and strategy) with in-depth interviews and online focus groups. Nine entrepreneurs who were successful in Muay Thai business were enrolled for feasibility analysis in product/service, organization, and strategy. Industry/market was operated by documentary research. Thematic analysis was applied for four parts. Only financial feasibility was calculated by standard formulas. The results were found that FSP investment is possible in all five parts. FSP products were firstly analyzed. Tangible products were a higher amount than intangible products. Strategic feasibility emerged as a unique competitive advantage for strategic management for the prospective entrepreneurs. |
