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MARKETING MIX ELEMENTS TO ATTRACT THAI LEISURE TOURISTS TO VISIT MUSEUMS IN TOKYO |
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| รหัสดีโอไอ | |
| Creator | Ka Tat Nixon Chen |
| Title | MARKETING MIX ELEMENTS TO ATTRACT THAI LEISURE TOURISTS TO VISIT MUSEUMS IN TOKYO |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2562 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 11 |
| Journal No. | 1 |
| Page no. | 128-150 |
| Keyword | Museums, Tokyo, Marketing mix, Thai tourists |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | Museums, for financial sustainability, can make use of the marketing mix of "product," "promotion," "place," and "price" to attract visitors. This study looked at ways museums in Tokyo can use the mix to attract Thai tourists, whose number has boomed recently with the exemption of visa requirements. The author used a mixed quantitative and qualitative research methodology to collect data at Bangkok's Suvarnabhumi Airport from Thais leaving for Tokyo for leisure. The findings corroborated that although the majority of Thai tourists considered the collections and exhibitions of museums in Tokyo important, they emphasised on the benefits of museums that help in reducing uncertainties, connecting, building relationships, and enjoying their time with friends. |
