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A MODEL OF THE TOTAL INNOVATION MANAGEMENT OF PRIVATE HIGHER EDUCATION INSTITUTIONS IN THAILAND |
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| รหัสดีโอไอ | |
| Creator | Ratchada Toopthong |
| Title | A MODEL OF THE TOTAL INNOVATION MANAGEMENT OF PRIVATE HIGHER EDUCATION INSTITUTIONS IN THAILAND |
| Contributor | Prompilai Buasuwan |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2562 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 11 |
| Journal No. | 3 |
| Page no. | 99-116 |
| Keyword | Total innovation management, Second order confirmatory factor analysis, Private higher education institutions |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | This present study developed a model called a Model of the Total Innovation Management of Private Higher Education Institutions. The study starts with a critical literature review, following by the development of a conceptual framework as well as statistical examination through confirmatory factor analysis to determine construct validity and confirm the theoretical model. The findings revealed eight elements of innovation management, including strategic innovation, technological innovation, leadership, marketing innovation, cultural innovation, organizational innovation, resources, and management innovation. Last, this present study provides future research directions and managerial implication based upon the model. |
