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THE INFLUENCE OF STRATEGIC ORIENTATION ON SME EXPORT SUCCESS: AN INVESTIGATION ON SUCCESS FACTORS OF SME EXPORTERS IN MYANMAR THROUGH PLSNC MODEL |
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| รหัสดีโอไอ | |
| Creator | Soe Htet |
| Title | THE INFLUENCE OF STRATEGIC ORIENTATION ON SME EXPORT SUCCESS: AN INVESTIGATION ON SUCCESS FACTORS OF SME EXPORTERS IN MYANMAR THROUGH PLSNC MODEL |
| Contributor | Nattapan Buavaraporn |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2562 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 11 |
| Journal No. | 3 |
| Page no. | 37-74 |
| Keyword | small and medium enterprise, export success factors, proactive learning and social network culture, strategic orientation |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | The integration of ASEAN Economic Community (AEC) in 2016 raises an imperative concern with the readiness in entering into AEC successfully. Considering the important role of SMEs in Myanmar economy, in which Myanmar is new emerging country in AEC, it needs to pay attention on enhancing the readiness and success of SME exporters. Through the development of PLSNC Model, this paper aimed primarily at investigating influence of strategic orientation on SME exporters in Myanmar and also determining the relative level of influence that each factor of strategic orientation has on export success of SME exporters in Myanmar. The PLSNC model is developed based on the literature reviews of social network orientation and proactive learning culture (PLC) model developed by other scholars. Confirmatory factor analysis and Structural Equation Model (SEM) analysis were conducted by using SPSS and AMOS analytical tools to test model fit and hypotheses. The qualified responses of 410 from respondents were selected to test hypotheses of the study. Findings are consistent with the hypotheses. Results met with objectives of the study. The value that this paper offers is a well suited model to investigate the influence of strategic orientation on SME export success, especially for developing countries. Contributions of this paper includes providing a synthesized model (PLSNC) to measure export success, investigating success factors of SME exporters to reflect and make improvements by using PLSNC model. Policy makers and exporters can utilize the findings, for SME sector development, which reveals the importance of social network orientation and relative level of influence of other lower order constructs on export success. |
