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Exploring the relationship between the big five personality traits and exhibition shows attendance |
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| รหัสดีโอไอ | |
| Creator | Xiameng Wu |
| Title | Exploring the relationship between the big five personality traits and exhibition shows attendance |
| Contributor | Theeranuch Pusaksrikit |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2561 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 10 |
| Journal No. | 1 |
| Page no. | 95-118 |
| Keyword | Exhibition shows, Exhibition attendance, attendees' behaviors, Personality, Extraversion, Agreeableness, Conscientiousness, Neuroticism, Openness to experience |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | The aim of the present study is to investigate how the Big five Personality traits have an impact on exhibition attendees' behaviors in the exhibition shows in the Bangkok exhibitions. The participants in the study were 400 attendees who attended to exhibition shows in the main exhibition centers in Bangkok area. Employing multiple regression analysis on data, the results indicated that Extraversion and Neuroticism had a positive relationship with the frequency of visit exhibition show; Conscientiousness had a positive relationship with the preference of communication channel about exhibition show; Agreeableness, Conscientiousness and Openness to experience had a positive relationship with the reason to visit the exhibition show. |
