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The effects of experiential value, technology acceptance and satisfaction on users' intention to continue using - A case study of an English online dictionary in Guangxi, China |
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| รหัสดีโอไอ | |
| Creator | Guangpei Wei |
| Title | The effects of experiential value, technology acceptance and satisfaction on users' intention to continue using - A case study of an English online dictionary in Guangxi, China |
| Contributor | Thitikan Satchabut |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2561 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 10 |
| Journal No. | 1 |
| Page no. | 169-192 |
| Keyword | satisfaction, continuance intention, Guangxi, China |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | This paper is a case study on the influence of three factors experiential value, technology acceptance and satisfaction on the activities of users of an English online dictionary. Variables of experiential value that were explored in this study include aesthetics, escapism, service excellence, and return on investment (ROI) for the consumer. Variables of technology acceptance that were explored in this study include perceived usefulness, perceived ease of use, and perceived enjoyment. Another variable, user satisfaction, was also measured. Data was collected from 384 English online dictionary user in Guangxi province, China via a questionnaire. The sample consisted of (160) men (41.2%) and (224) women (59.8%); a majority were aged 21 to 30 years, and a majority of them had studied at university. It was found using regression analysis that quality of service, consumer ROI, perceived ease of use and perceived enjoyment significantly influenced respondents' intentions to continue using the online English dictionary. However, some respondents also recommended that the online dictionary publishers should make interpretations more understandable, improve the correctness of pronunciation of words, and make the website more navigable and user-friendly. This paper provides an insight into how online English dictionary businesses could enhance user satisfaction among consumers in terms of experiential value and technology acceptance. |
