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A STRUCTURAL ANALYSIS OF MOTIVATION, FAMILIARITY, CONSTRAINT, IMAGE AND TRAVEL INTENTION OF CHINESE NON-VISITORS TO THAILAND |
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| รหัสดีโอไอ | |
| Creator | Sheng Zhong |
| Title | A STRUCTURAL ANALYSIS OF MOTIVATION, FAMILIARITY, CONSTRAINT, IMAGE AND TRAVEL INTENTION OF CHINESE NON-VISITORS TO THAILAND |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2558 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 7 |
| Journal No. | 1 |
| Page no. | 75-92 |
| Keyword | Huangshan, Sustainable Tourism, Tourist Attitude, Eco Tourism, Ecosystems, Tourist Typology |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | Tourism is one of the biggest industries in the world and one of the economical sectors, which grows rapidly. The recognition that tourism is a leading contributor to a nation has led this industry to be increasingly developed and marketed. While this approach helps ingenerating employment as well as improving the local infrastructure, more often than not development is rushed, taking little or no consideration of the product's life cycle or the environment. This practice of unsustainable tourism eventually threatens the attractiveness of a tourist destination and strips the competitiveness of that destination. The purpose of this paper is to provide empirical evidence on the types of tourist visiting Huangshan. A total of 384 useablequestionnaires were obtained and subsequently analyzed. For types of tourists were identified (1) hard-core (2) dedicated (3) mainstream (4) casual. In studying the above, one will be able to understand the effort in rendering the preservation and sustainable development in China. In this study, the researcher investigates the tourist's perception of environment impact towards sustainability. Finally, this study draws conclusions that different types of tourist have different perceptions of sustainable tourism. Different types of tourists have different background and demands. So they have different perceptions and these different perceptions will influence their behaviors. It makes useful recommendations to governments, tourists, planners and stakeholders who are concerned to further improve the sustainability effort in China. |
