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FACTORS INFLUENCING GOLFERS' REVISIT INTENTIONS OF GOLF COURSES IN BANGKOK METROPOLITAN REGION |
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| รหัสดีโอไอ | |
| Creator | Anchalee Khajittanakorncharoen |
| Title | FACTORS INFLUENCING GOLFERS' REVISIT INTENTIONS OF GOLF COURSES IN BANGKOK METROPOLITAN REGION |
| Contributor | Suthawan Chirapanda |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2557 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 6 |
| Journal No. | 1 |
| Page no. | 105-116 |
| Keyword | golf courses, golfer, past experience, service quality, price fairness, overall customer satisfaction, revisit intention |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | The purpose of this study is to investigate in relationships among perceived service quality of the golf course, the price of playing golf, past experience of playing golf in this golf course, overall customer satisfaction, and revisit intentions. This study employed the questionnaire survey method in total, 423 responses were sent out on hand. Although a random selection process was employed to generate a list of 7 golf courses (Hi-End golf courses) in Bangkok and Metropolitan. This result suggests the priority of an investment to manager competing against other golf courses. If they plan to improve service quality or other factors of the golf course, it would be more beneficial to enhance interpersonal quality. Therefore, this research could be useful information for golf course managers in an environment of keen competition with many courses. |
