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ROLE OF STRATEGIC PLANNING IN TRANSPORTATION MANAGEMENT TO IMPROVE THE PERFORMANCE OF TRANSPORTATION COMPANY |
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| รหัสดีโอไอ | |
| Creator | Shakib Zohrevandi |
| Title | ROLE OF STRATEGIC PLANNING IN TRANSPORTATION MANAGEMENT TO IMPROVE THE PERFORMANCE OF TRANSPORTATION COMPANY |
| Contributor | Hossein Ghazanfari |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2556 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 5 |
| Journal No. | 2 |
| Page no. | 33-52 |
| Keyword | Strategic Planning, Transportation Management, Transportation Planning |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | The objective of this paper is to offer a strategic solution to administrative bottlenecks in internal structure of transportation companies. Analysis of data from a transportation Company revealed that strategic planning enhances a transit agency's ability to respond effectively to passengers' requirements and demands of host communities. This is particularly so when it is designed to consolidate the various unit action-plans into a system-wide strategic plan. The environment under which Raja Passenger Trains Company (which is our case study) is operating is dynamic. The over-regulation of Raja Passenger Trains Company should be reduced such that the initiative of the board members can have a place in the day to day running of the corporation. Furthermore, effective strategic planning requires involvement of employees, particularly those who will be responsible for the implementation of the resulting plan, and it must fit the management and decision making styles of the top and unit or division level managers. After the system implementation, a qualitative evaluation was carried out by a document analysis and questionnaire application. These roles are intended to provide guidelines to transportation companies intending to use strategic planning as a tool of effective strategic management. In this study directions for future research will be provided. |
