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Major Factors Impacting Behavioral Intentions to Use Mobile Library Platforms Among Female Undergraduate Students in Chengdu, China |
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| รหัสดีโอไอ | |
| Creator | Ying Xin |
| Title | Major Factors Impacting Behavioral Intentions to Use Mobile Library Platforms Among Female Undergraduate Students in Chengdu, China |
| Publisher | Assumption University Press |
| Publication Year | 2568 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 18 |
| Journal No. | 2 |
| Page no. | 132-144 |
| Keyword | Mobile Library Behavioral Intention, Attitude, Information Technology, Social Influence |
| URL Website | https://assumptionjournal.au.edu/index.php/AU-GSB/article/view/8028 |
| Website title | https://assumptionjournal.au.edu/index.php/AU-GSB |
| ISSN | 1906-3296 |
| Abstract | Purpose: This study intends to investigate the major factors impacting female students' behavioral intention toward mobile library platforms (MLPs) in private universities in Chengdu, China. The key variables are system quality, perceived ease of use, perceived interaction, perceived usefulness, use attitude, information technology, social influence, and behavior intention. Research design, data, and methodology: Quantitative techniques were used to obtain data from the sample group of female undergraduate students in selected universities, such as a questionnaire as an instrument. IOC and pilot testing were used to assess the content validity and reliability of the questionnaire before distribution. The data were analyzed using Confirmatory factor analysis (CFA) and structural equation modeling (SEM) to assess the appropriateness of the model and establish causal relationships between the variables to test the hypotheses. Results: According to the research, the conceptual model accurately predicted private college students' behavioral intention to use MLPs. Information technology, perceived usefulness, and attitude towards using are three important factors that influence the adoption of MLPs in the field of behavioral Intention. Conclusions: Behavioral intention prediction was most directly influenced by information technology. Thus, the emphasis should be on how female undergraduates at private universities assess the mobile library application and its impact on their performance. |
