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Understanding Factors Affecting Behavioral Intention to Use Blended Learning of Business Major Undergraduates in a Public University in Chengdu, China |
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| รหัสดีโอไอ | |
| Creator | Hua Deng |
| Title | Understanding Factors Affecting Behavioral Intention to Use Blended Learning of Business Major Undergraduates in a Public University in Chengdu, China |
| Publisher | Assumption University Press |
| Publication Year | 2568 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 18 |
| Journal No. | 2 |
| Page no. | 65-74 |
| Keyword | Blended Learning, Facilitating Conditions, Attitude, Social Influence, Behavioral Intention |
| URL Website | https://assumptionjournal.au.edu/index.php/AU-GSB/article/view/7914 |
| Website title | https://assumptionjournal.au.edu/index.php/AU-GSB |
| ISSN | 1906-3296 |
| Abstract | Purpose: Given the advancements in information technology and the implications of COVID-19 on education, the blended learning can enhance accessibility to university education. The study examines the factors influencing business major undergraduates' behavioral intention towards blended learning. Research design, data, and methodology: Data were gathered quantitatively from a sample of 500 undergraduate students using an organized electronic questionnaire. The researchers employed judgmental sampling and quota sampling. The data analysis method used was structural equation modeling, and confirmatory factor analysis (CFA) was used to verify the validity of the data gathered. Results: The data analysis results fully validated all of the hypotheses, with attitude showing the most direct influence on undergraduate business majors' behavioral intention in blended learning. Perceived usefulness and perceived ease of use significantly affect attitude. Social influence, self-efficacy and facilitating conditions have a significant effect on behavioral intention. Conclusions: To facilitate the progress of blended learning, university administrators, educators, and students need to consider various elements that influence students' willingness to use blended learning. Furthermore, according to the study's findings, efforts should be made to improve undergraduates' perceptions of the utility and usability of blended learning to improve their favorable attitude towards it, thereby further promoting their intention to adopt it. |
