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Factors Impacting Male Students Attitude and Intention to Use Mobile Learning In Guizhou China |
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| รหัสดีโอไอ | |
| Creator | Lidan Xu |
| Title | Factors Impacting Male Students Attitude and Intention to Use Mobile Learning In Guizhou China |
| Publisher | Assumption University Press |
| Publication Year | 2567 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 17 |
| Journal No. | 3 |
| Page no. | 91-101 |
| Keyword | Perceived Enjoyment, Cognitive Need, Social Influence, Intention to Use, Mobile Learning |
| URL Website | http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/7673 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
| Abstract | Purpose: This research aims to examine the factors impacting attitude, and intention to use mobile learning for male college students in Guizhou, China. The conceptual framework proposes a causal relationship among perceived usefulness, perceived ease of use, compatibility, perceived enjoyment, attitude, cognitive need, social influence, and intention to use. Research design, data, and methodology: The researcher adopted the quantitative method (n=500), distributing questionnaires to male college students who use mobile learning at the Guizhou Institute of Technology. The sampling procedure includes judgmental and stratified random sampling in selecting students who use three mobile learning platforms. The Structural Equation Model and Confirmatory Factor Analysis were used for the data analysis, including model fit, reliability, and validity of the constructs. Results: The results demonstrate that perceived usefulness and perceived ease of use have a significant impact on attitude. Compatibility has a significant impact on perceived enjoyment. Furthermore, compatibility, perceived enjoyment, attitude, cognitive need, and social influence have a significant impact on intention to use. Conclusions: Eight hypotheses were proven to fulfill research objectives. So, perceived usefulness, perceived ease of use, compatibility, perceived enjoyment, cognitive need, and social influence are advised to supply an assessment to examine the level of intention to use mobile learning at Guizhou Institute of Technology. |
