Factors Impacting Male Students Attitude and Intention to Use Mobile Learning In Guizhou China
รหัสดีโอไอ
Creator Lidan Xu
Title Factors Impacting Male Students Attitude and Intention to Use Mobile Learning In Guizhou China
Publisher Assumption University Press
Publication Year 2567
Journal Title AU-GSB e-Journal
Journal Vol. 17
Journal No. 3
Page no. 91-101
Keyword Perceived Enjoyment, Cognitive Need, Social Influence, Intention to Use, Mobile Learning
URL Website http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/7673
Website title AU-GSB e-Journal
ISSN 1906-3296
Abstract Purpose: This research aims to examine the factors impacting attitude, and intention to use mobile learning for male college students in Guizhou, China. The conceptual framework proposes a causal relationship among perceived usefulness, perceived ease of use, compatibility, perceived enjoyment, attitude, cognitive need, social influence, and intention to use. Research design, data, and methodology: The researcher adopted the quantitative method (n=500), distributing questionnaires to male college students who use mobile learning at the Guizhou Institute of Technology. The sampling procedure includes judgmental and stratified random sampling in selecting students who use three mobile learning platforms. The Structural Equation Model and Confirmatory Factor Analysis were used for the data analysis, including model fit, reliability, and validity of the constructs. Results: The results demonstrate that perceived usefulness and perceived ease of use have a significant impact on attitude. Compatibility has a significant impact on perceived enjoyment. Furthermore, compatibility, perceived enjoyment, attitude, cognitive need, and social influence have a significant impact on intention to use. Conclusions: Eight hypotheses were proven to fulfill research objectives. So, perceived usefulness, perceived ease of use, compatibility, perceived enjoyment, cognitive need, and social influence are advised to supply an assessment to examine the level of intention to use mobile learning at Guizhou Institute of Technology.
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