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DEVELOPING A STRATEGIC BUSINESS MODEL FOR LOGISTICS SERVICE PROVIDER AFTER THE COVID-19 OUTBREAK IN THAILAND |
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| รหัสดีโอไอ | |
| Creator | Winyu PROYKRATOK |
| Title | DEVELOPING A STRATEGIC BUSINESS MODEL FOR LOGISTICS SERVICE PROVIDER AFTER THE COVID-19 OUTBREAK IN THAILAND |
| Contributor | Kankanit KAMOLKITTIWONG, Khemmanat AUMNUAIWORACHAI |
| Publisher | Asian Administration and Management Review |
| Publication Year | 2568 |
| Journal Title | Asian Administration and Management Review |
| Journal Vol. | 8 |
| Journal No. | 1 |
| Page no. | Article 1 |
| Keyword | Logistics Service Provider, Eastern Economic Corridor, Industrial Logistics Performance Index, Logistics Scorecard |
| URL Website | https://so01.tci-thaijo.org/index.php/AAMR |
| Website title | https://so01.tci-thaijo.org/index.php/AAMR/article/view/276041 |
| ISSN | 2730-3683 |
| Abstract | The COVID-19 pandemic severely affected Thailand’s Logistics Service Providers (LSPs), requiring businesses to adapt rapidly to changing conditions. This study evaluates the pandemic's impact on Thai LSPs, examines factors influencing their adaptation, and proposes a post-pandemic business strategy model. A mixed-methods approach was employed, with qualitative data from 15 experts and quantitative data from 385 LSPs analyzed using SPSS and AMOS. Confirmatory Factor Analysis and Structural Equation Modeling were used to test hypotheses and investigate relationships among variables. The findings reveal the significant disruptions to supply and demand within the logistics sector caused by COVID-19, highlighting the necessity for operational changes among LSPs. The study underscores the importance of various factors in shaping adaptation strategies, providing empirical support for the proposed framework. The resulting business strategy model serves as a practical guide for LSPs to navigate challenges and opportunities post-pandemic. This research enhances the understanding of crisis management and organizational resilience, contributing to logistics industry discussions on supply chain adaptability and sustainability. The proposed strategies offer valuable insights for logistics professionals and policymakers to mitigate future disruptions and strengthen supply chain resilience. |
