Individual social and economic position versus impactof collective services: Contribution to small-scale farmersโ adoptionon single origin coffee processing scheme
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Creator 1. Bayu Rizky Pratama
2. Sucihatiningsih Dian Wisika
Title Individual social and economic position versus impactof collective services: Contribution to small-scale farmersโ adoptionon single origin coffee processing scheme
Publisher Research and Development Office, Prince of Songkla University
Publication Year 2565
Journal Title Songklanakarin Journal of Science an Technology (SJST)
Journal Vol. 44
Journal No. 1
Page no. 13-20
Keyword geographical indication, coffee, innovation in agriculture, collective action, farmersโ adoption
URL Website https://rdo.psu.ac.th/sjst/index.php
ISSN 0125-3395
Abstract The protection of coffee products by labels named geographic indications (GI) is often presented as one option toprotect the markets open to small scale farmers and sustain their production. However, farmers only enjoy a limited direct benefitfrom GI certification, instead coffeeโs economic rent is still captured largely by exporters. The research attempted to overcomethese limitations by creating more focused labels through single origin (SO) specialty coffee. Methods performed included indepth interviews with coffee professionals aimed to assess different public policies resulting more efficiency of SO coffee on thefarmsโ economies added by analysis hierarchy process (AHP) and questioner given to 134 farmers to find the factors contributingon their adoption. It was found the collective action through farmers groups allowed farmers to set up the attributes of coffeeproduction, including some regulations and sanctions. These services went far beyond the individual position to adopt the SOspecifications. In the final decision, farmers have been adopted the SO program due to reliable factors to enhance the SOcollective action development, such as (1) farmer institutional improvement (0.425), (2) farmer technical skill improvement(0.332), (3) financial access (0.102), (4) technology support (0.087), (5) marketing and partnership development (0.054).
Songklanakarin Journal of Science and Technology (SJST)

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