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Two echelon inventory models with the market price, advertisement,and discount sensitive demand in the non-co-operative environment |
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| รหัสดีโอไอ | |
| Creator | 1. Shiv Kumar Singh Pundhir 2. Jitendra Kaushik 3. Anand Kumar Gupta 4. Sandeep Kumar |
| Title | Two echelon inventory models with the market price, advertisement,and discount sensitive demand in the non-co-operative environment |
| Publisher | Research and Development Office, Prince of Songkla University |
| Publication Year | 2565 |
| Journal Title | Songklanakarin Journal of Science an Technology (SJST) |
| Journal Vol. | 44 |
| Journal No. | 4 |
| Page no. | 1008-1017 |
| Keyword | manufacturer, retailer, discount, advertisement cost, stackelberg models |
| URL Website | https://rdo.psu.ac.th/sjst/index.php |
| ISSN | 0125-3395 |
| Abstract | In supply chain management manufacturers and retailers are the two most important nodes. Some decision variables aredecided by the manufacturer and some are decided by the retailer to maximize their profits. In this work, market demand isconsidered sensitive to market price, advertising, and discount given by the manufacturer to the retailer. In this work, EOQ andadvertising will be decided by the retailer and a discount will be given by the manufacturer to the retailer to motivate the retailerto generate more market demand. Manufacturers' and retailers' profit models are developed in the non-co-operative environment.Models are verified using dummy data, and sensitivity analysis is performed for all the decision variables for both manufacture andretailer Stackelberg models. |
