| 520 สาระสังเขป |
Retailers have changed dramatically over the last few years, courtesy of emerging technologies, customer preferences, and rivalry. Retailers use digital resources forenhancing stock management, optimizing supply channel partnerships, and enhancing customer engagement. The study investigated the effect of supply chain management practices on retail outlet performance in Nigeria. Adopting a cross-sectional survey design, data were collected from 108 supermarket owners and managers, representing both large outlets, selected through Krejcie and Morgans sampling determination method. Structured questionnaires served as the primary instrument, and the data wereanalyzed using multiple regression analysis. The results revealed a strong positive relationship (r = .659) between supply chain management practices strategic supplier relationship and information sharing and business effectiveness. The model explained 43.4% of the variance in performance, with ANOVA results confirming the models overall significance (f = 18.425, p < 0.05). Coefficient analysis indicated that both strategic supplier relationship (? = 0.191, p = 0.043) and information sharing (? = 0.247, p = 0.019) significantly enhance business effectiveness, with information sharing exertinga stronger influence. These findings align with prior research emphasizing the criticalrole of supplier integration and transparent information flow in sustaining competitiveness. The study concludes that while supplier relationships provide stabilityin supply chains, effective information sharing delivers greater performance gains through improved coordination and responsiveness. The study recommends that retail firms invest in long-term supplier partnerships and adopt digital tools to strengthen communication and forecasting accuracy. |