| 520 สาระสังเขป |
This study aims to investigate the relationship between the theory of planned behavior and entrepreneurial intention among Chinese college students. The data were collected from 1663 college students in seven regions of China through the questionnaire. The results showed that the theory of planned behavior, including personal attitude, subjective norm, and perceived behavioral control had a significant positive impact on entrepreneurial intention of Chinese college students. This study, therefore, shows that entrepreneurial practice and quality of college students can be strengthened by the main factors of the planned behavior theory. This study enriches the research on the theory ofplanned behavior and entrepreneurship. |