Creator
100 ผู้แต่ง(บุคคล) Phannaphatr Savetpanuvong
Title
245 ชื่อเรื่อง A House of Innovation Model for Transgenerational Family Business
Contributor
700 ผู้แต่งร่วม (บุคคล) -
Publication Information
 
ข้อมูลชุดที่ 1
 
260 สำนักพิมพ์ University of the Thai Chamber of Commerce
260 ปีที่พิมพ์ 2023
773 ชื่อวารสาร Journal of Family Business and Management Studies
773 ปีที่(Vol.) 15
773 ฉบับที่ (No.) 2
773 หน้าที่ (Page no.) 155-174
Keywords
650 หัวเรื่อง Family Business
650 หัวเรื่อง Innovation
650 หัวเรื่อง Management
650 หัวเรื่อง Succession
650 หัวเรื่อง Marketing
URL Digital File
505 Uniform Resource Identifier https://www.fbmsjournal.com/wp-content/uploads/2023/08/09_House-of-Family-Business-Innovation.pdf
URL Website
856 Link text www.fbmsjournal.com
Website title
856 Name of location of host fbmsjournal
ISSN
022 International Standard Serial Number 2821-9643(online)
abstract
520 สาระสังเขป Family business is very important to the economy system of Thailand and the world. Various crises from economy, war, epidemic in the past created both opportunities and challenges for family businesses. A family business which has been operated by multiple generations possesses its own idiosyncrasies affected by external factors and internal factors. In response to these changes, this article presents a house of management innovation for family business developed from the theory of organizational creativity, marketing innovation, management innovation, and social innovation using qualitative study methods. Knowledge was extracted from two case studies which have been operating for more than 50 years and have been inherited the business to the second or third generation. The model has been developed in the form of a house consisting of the 4P components. The base of the house is Passion, the two pillars are Perseverance and Perspective, and the roof of the house is Purpose.