| 520 สาระสังเขป |
Family business is very important to the economy system of Thailand and the world. Various crises from economy, war, epidemic in the past created both opportunities and challenges for family businesses. A family business which has been operated by multiple generations possesses its own idiosyncrasies affected by external factors and internal factors. In response to these changes, this article presents a house of management innovation for family business developed from the theory of organizational creativity, marketing innovation, management innovation, and social innovation using qualitative study methods. Knowledge was extracted from two case studies which have been operating for more than 50 years and have been inherited the business to the second or third generation. The model has been developed in the form of a house consisting of the 4P components. The base of the house is Passion, the two pillars are Perseverance and Perspective, and the roof of the house is Purpose. |