Creator
100 ผู้แต่ง(บุคคล) Rinrada Sangbua
Title
245 ชื่อเรื่อง THE EFFECTS OF BUSSINESS RISK ON PERFORMANCE OF LISTED FIRMS IN THE CONSUMER PRODUCTS INDUSTRY GROUP IN THE STOCK EXCHANGE OF THAILAND.
Contributor
700 ผู้แต่งร่วม (บุคคล) Wanrapee Banchuenvijit
Publication Information
 
ข้อมูลชุดที่ 1
 
260 สำนักพิมพ์ University of the Thai Chamber of Commerce
260 ปีที่พิมพ์ 2023
773 ชื่อวารสาร Journal of Family Business and Management Studies
773 ปีที่(Vol.) 15
773 ฉบับที่ (No.) 2
773 หน้าที่ (Page no.) 61-82
Keywords
650 หัวเรื่อง Business risk
650 หัวเรื่อง Business performance
650 หัวเรื่อง Liquidity risk
650 หัวเรื่อง Capital structure risk
650 หัวเรื่อง Insolvency risk
URL Digital File
505 Uniform Resource Identifier https://www.fbmsjournal.com/wp-content/uploads/2023/08/04_-The-effect-of-business-risk-on-performance-of-listed-firms-in-the-consumer-products.pdf
URL Website
856 Link text www.fbmsjournal.com
Website title
856 Name of location of host fbmsjournal
ISSN
022 International Standard Serial Number 2821-9643(online)
abstract
520 สาระสังเขป Business risks are essential to the operation of every business that inevitably faces them. In this study, we want to study the impact of business risks on performance. The business risks studied consisted: liquidity risk, capital structure risk, and insolvency risk. And performance indicators consisted of 3 variables: Return on Assets (ROA), Return on equity (ROE), and Tobin's Q. The scope of this study was to study the consumer products industry group in the Stock Exchange of Thailand from 1997 2021. During the past 25 years, there have been many significant crises that have affected the global economy as well. A total of 29 companies were collected and analyzed using descriptive and inferential statistics analysis. The results of this study revealed that business risk affects only two aspects of operational efficiency: capital structure risk and insolvency risk. But in times of crisis, all three aspects of business risk affect business performance. It shows that in addition to business risks being important, crises are also important to business performance.
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