| 520 สาระสังเขป |
Cambodian insurance market is still in its early development phase despite refinement is made to fit the current context and market. The aim of this study is to explore motor insurance market in Phnom Penh, Cambodia and to find out differentiation of driver characteristics, vehicle information, and driving behavior between insured and uninsured influenced acquiring motor insurance. To achieve this aim, the sample of 382 vehicle users in Phnom Penh, Cambodia were collected from January to June 2021. The findings indicated that Cambodia motor insurance market is currently small that means there is still more space of motor insurance products in Cambodian market. Motor insurance premium the insurers should offer in the market shall be less than $100 for one-year coverage. To promote motor insurance products, social media is the most preferred channel that the insured rated in the survey and followed by TV spots and paper brochures. The potential prospect customers prefer to buy motor insurance through direct marketing (walk in or contact market staff) followed by financial service provider channels and agents. Logistic regression model suggests that the factors that predict the higher probability of purchasing motor insurance are the driver' age (30 to 40 years and 41 to 50 years comparing to other groups), income between $501 and $1,000, the pick-up truck, the motor's age from 3 to 5 years, and the motor used for non-business purposes. |